The new layer between people
and businesses

Every major platform shift in computing created new industries. Personal computers, the internet, mobile. Each put more power in human hands. AI is the first that acts on its own. It reasons, personalizes, and acts on your behalf. The interaction between humans and the digital world has a new actor.

And like every platform shift before it, a new layer has emerged between people and businesses. Search organized the web. Mobile organized apps. Each gave people options to choose from. This one chooses for them.

Businesses built brands for human emotion and designed funnels they owned. But agents choose on structure, data, and results. When they choose which businesses to use, the funnel disappears. And agents carry their own tension: they need user trust to grow, but they need businesses to sustain. Nobody has built the foundation for how all three sides succeed together.

What we're building

orank is a public scoring system that measures how ready any business is for the agentic era. We scan dozens of signals across five layers: whether agents can discover you, understand what you do, authenticate and act on your APIs, integrate with agent protocols, and deliver interactive experiences through AI platforms.

The score is transparent, automated, and computed entirely from public data. No self-reporting, no pay-to-play. Every check runs against your live site, your published APIs, and the registries agents actually use. The methodology is open. The results are public.

We believe the businesses that invest in agent readiness today will define the next decade of software. And we believe the standard for measuring that readiness should be independent, rigorous, and available to everyone.

About Era AI Labs

Ora was founded by the people who shaped how AI gathers knowledge from the world and how it hands control back to humans, working with Anthropic and OpenAI to establish the first shared standards for interactive AI.

How this gets built will shape the next era of computing. We're building the foundations for how humans, agents, and businesses succeed together.